{"id":11349,"date":"2025-06-19T15:14:00","date_gmt":"2025-06-19T15:14:00","guid":{"rendered":"https:\/\/gammaprime.fi\/blog\/?p=11349"},"modified":"2026-04-02T15:37:09","modified_gmt":"2026-04-02T15:37:09","slug":"how-crypto-united-makes-digital-assets-work-for-traditional-investors","status":"publish","type":"post","link":"https:\/\/gammaprime.com\/blog\/how-crypto-united-makes-digital-assets-work-for-traditional-investors","title":{"rendered":"How Crypto United Makes Digital Assets Work for Traditional Investors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Watch the full video interview on Gamma Prime&#8217;s YouTube channel \u2013 <a href=\"https:\/\/youtu.be\/_Z8cWB2RWIs\">https:\/\/youtu.be\/_Z8cWB2RWIs<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this interview, <strong>Korath (Gamma Prime)<\/strong> speaks with <strong><strong>Jerome<\/strong> <strong>Benathan<\/strong><\/strong>, CEO and co-founder of <strong>Crypto United<\/strong>, a Swiss-based asset management firm bridging crypto and private banking. They dive into how the firm creates tailor-made investment portfolios, what long-only, dynamic, and market-neutral strategies really mean in crypto, and why transparency and data-driven risk control are key to onboarding serious capital into Web3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview with <strong><strong>Jerome<\/strong> <strong>Benathan<\/strong><\/strong>, CEO and co-founder of <strong>Crypto United<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Korath (Gamma Prime) :<\/strong><br>Yaron, great to have you here. Let\u2019s start simple, what is Crypto United, and what problem are you solving in the crypto space?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jerome Benathan (Crypto United) :<\/strong><br>Thanks for having me. At Crypto United, we\u2019re building an asset management company that applies institutional-grade thinking to crypto. We&#8217;re based in Switzerland and our goal is to bridge the gap between traditional finance and digital assets. Many high-net-worth individuals, family offices, and private banks want exposure to crypto, but they don&#8217;t want the chaos, the technical headaches, or the lack of transparency that often comes with it. So we built something that feels familiar to them \u2014 investment strategies with clear logic, risk control, and performance tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>So you&#8217;re essentially building a structured, private banking-style experience but for crypto?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Exactly. We see ourselves as translators. We take the language of blockchain gas fees, LP staking, volatility, and translate that into concepts traditional investors understand: diversification, allocation, rebalancing, structured yield. Our clients want to know how their capital is being used, what risks they&#8217;re exposed to, and how performance is generated. That clarity is often missing in the crypto space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>How do you package that experience? What\u2019s the actual product?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>We offer three core strategies, which can be used separately or combined. The first is our <strong>long-only strategy <\/strong>here, we focus on quality tokens, fundamentals, and narrative-driven allocation. We have our own in-house token scoring framework, where we evaluate each asset based on utility, adoption, volatility, team credibility, and tokenomics. It\u2019s rigorous and helps us filter out noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second is <strong>dynamic allocation<\/strong>. That\u2019s where we use statistical models and real-time market signals to adjust portfolio weightings. For example, if volatility spikes on a layer-one token, we reduce its share and allocate more to stables or low-volatility assets. It&#8217;s portfolio construction focused on efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the third strategy is <strong>market-neutral<\/strong>, which is ideal for conservative or yield-focused investors. It\u2019s built on arbitrage, delta-neutral trades, and capturing volatility without being exposed to market direction. We borrow a lot from traditional structured products but apply it in a crypto-native way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>Can clients blend these strategies based on their risk appetite?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Yes, and in fact, that\u2019s our core value. We build <strong>tailored portfolios<\/strong> based on the client&#8217;s goals. If someone wants 70 percent market-neutral, 20 percent long exposure, and 10 percent dynamic rebalancing, we do that. For another client, it might be the reverse. We also adjust exposure based on market conditions. If we\u2019re heading into a volatile quarter, we\u2019ll reduce risk accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>You mentioned that your clients don\u2019t want to deal with wallets or gas fees. How do you deliver the product to them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>We offer a seamless experience. Clients interact with us through a simple interface, and we handle custody, execution, compliance, and reporting. We work with regulated custodians, and every transaction is recorded and auditable. Our clients never have to touch MetaMask or worry about slippage. It\u2019s crypto, but fully managed and wrapped in a trusted structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>What kind of clients are you attracting?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Mostly professionals, ex-bankers, fund managers, entrepreneurs people who understand money and risk. They see the opportunity in crypto, but they want someone they can trust to handle the mechanics. We also get interest from institutions, including private banks that want to offer crypto exposure to their clients but don\u2019t have the infrastructure themselves. That\u2019s where we come in as a white-label solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>Let\u2019s talk about your background. How did you get into crypto?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>I spent over a decade in finance, managing risk and working with structured products. My co-founders come from similar backgrounds in hedge funds, trading, and quant research. We all saw crypto as the next frontier but also saw that it was missing the professionalism and discipline you\u2019d expect in traditional asset management. That\u2019s what motivated us to build Crypto United to bring that structure to the space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>What do you see as the unique advantage of crypto as an asset class?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Data. The transparency and granularity of on-chain data is unmatched. You can see liquidity, volume, wallet flows all in real time. In traditional finance, you\u2019re working with delayed, incomplete information. In crypto, if you know how to read the data, you can make much faster and more accurate decisions. That makes the market more volatile, yes but also more reactive, and that\u2019s where opportunities lie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>How do you manage risk in such a volatile environment?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Discipline. Everything we do is model-driven, data-backed, and monitored continuously. We apply stop-loss rules, volatility filters, liquidity thresholds. We also work only with tokens that meet minimum standards for market cap and exchange quality. And we rebalance portfolios weekly or even daily, depending on the strategy. Risk is never eliminated but it can be managed proactively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>Are you seeing more institutional interest lately?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>Yes, absolutely. The conversations have shifted. In 2021, it was all hype people wanted exposure to DOGE or the next hot altcoin. In 2024 and now 2025, we\u2019re seeing much more measured interest. Institutions want products that are secure, understandable, and compliant. They want to integrate crypto into their broader portfolio strategy not gamble. That shift is very promising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>What\u2019s next for Crypto United?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>We\u2019re preparing for broader expansion. Our strategies are built to scale, and we\u2019re now entering more structured partnerships with custodians, fund platforms, and possibly banks. We\u2019re also developing new versions of our products for different jurisdictions. The long-term goal is to be the BlackRock of crypto \u2014 disciplined, transparent, trusted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>That\u2019s a big vision and a necessary one. Last question, how was the event for you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>It was excellent. We met serious builders, investors, and partners. I had conversations that went beyond surface-level we talked execution, not just vision. It reminded me why I love this space, it\u2019s fast, it\u2019s intense, but it\u2019s full of smart people trying to solve real problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Korath (Gamma Prime) :<\/strong><\/strong><br>Couldn\u2019t agree more. Yaron, thanks for such an open and thoughtful conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Jerome Benathan (Crypto United) :<\/strong><\/strong><br>My pleasure. Thanks for the opportunity to share what we\u2019re building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch the full video interview on Gamma Prime&#8217;s YouTube channel \u2013 https:\/\/youtu.be\/_Z8cWB2RWIs. In this interview, Korath (Gamma Prime) speaks with Jerome Benathan, CEO and co-founder of Crypto United, a Swiss-based asset management firm bridging crypto and private banking. They dive into how the firm creates tailor-made investment portfolios, what long-only, dynamic, and market-neutral strategies really [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[64],"class_list":["post-11349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gammaprime","tag-interviews-and-panels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto United and Digital Assets for Traditional Investors<\/title>\n<meta name=\"description\" content=\"Explore how Crypto United creates tailor-made investment portfolios and what long-only, dynamic, and market-neutral strategies really mean in crypto.\" \/>\n<meta name=\"robots\" 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